The Clark is preparing to open Giselle’s Remix, the first exhibition we will install based on a submission to our uCurate interactive program (check it out at clarkart.edu/remix). The first exhibition was created by 11-year-old Giselle Ciulla, who shared the post below as she anticipates the transformation of her exhibition from virtual to actual. As part of her work as a Clark curator, Giselle has worked closely with our marketing team as they’ve developed a campaign to promote the show. Recent ads in the Boston Globe and New York Times launched the marketing effort, which will soon be supplemented with billboards throughout the Berkshires region. Not surprisingly, Giselle has some thoughts on the media efforts.
Hi everyone! This week has been a tough one, because I live right outside of New York City, which got very hard hit by Hurricane Sandy. My town lost power and some houses, but not most, flooded. The wind was crazy, and the morning after the storm hit, there were so many trees and power lines down! It has been a long week, because all school was cancelled, my power was out, and the lack of gas means it’s hard for us to drive places.
But before this huge storm hit my town, I was home with my grandparents who were watching us for the week. They had brought the ad from the Boston Globe that had my picture in it, and showed it to my friends who were over. They started screaming with me and they all called their parents who asked to talk to me. I was so happy and embarrassed by them, because they went walking down the street singing, “My best friend’s a celebrity! She’s in the newspaper and is going to be on a billboard!”
I was so excited at that point, and whenever the ad catches my eye now, my heart starts pounding and I get so anxious. I can’t wait until the exhibit opens!